Measure what drives pipeline in a clear, structured way.
Any marketing report tells you what happened to traffic. We engineer the measurement that tells you what created pipeline: first-party tracking, multi-touch attribution, warehouse-grade BI, and AI-search visibility, all wired to your CRM and your spend.
Trusted by B2B SaaS teams
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What does a marketing analytics agency do?
Capture
Clean, consented, first-party tracking that survives cookie loss
Attribute
Multi-touch and self-reported models that show which touches create pipeline
Report
Dashboards and BI leaders actually use to decide where the next dollar goes
Can you tie marketing spend back to revenue?
Every channel claims the same credit
Last-click models favour paid while first-touch models favour content, so finance ends up trusting neither number.
Direct Traffic absorbs 40-60% of leads
UTMs get stripped and cookies get blocked, so return visits lose their source and real campaigns land in "Direct.
Pipeline now starts inside LLMs
Buyers research vendors in ChatGPT and AI Overviews, and most analytics setups either log that as direct or miss it entirely.
Metrics climb with revenue unproven
Sessions and MQLs go up while no report connects them to revenue that closed.
We engineer measurement you can plan against
The measurement problems we fix
Spend → revenue
Every channel claims credit and finance trusts none of the numbers.
What we build
Outcome: One revenue number per channel the whole company plans against.
Signal loss
Cookie loss, consent gaps, and UTMs dying on page two dump real campaigns into 'Direct Traffic.'
What we build
Outcome: The 40–60% of leads lost to 'Direct' recovered — campaign source intact end to end, no new tools.
AI-search demand
Pipeline is starting in ChatGPT and AI Overviews — and you can't see it.
What we build
Outcome: AI-search demand measured and attributed, not filed under 'direct'.
Attribution model
Last-click flatters paid and hides the touches that really create pipeline.
What we build
Outcome: An attribution model that reflects how buyers actually buy.
Exec reporting
Leadership wants one board-ready view; you're rebuilding decks by hand.
What we build
Outcome: A live, board-ready revenue dashboard that updates itself.
Something else?
Most engagements start with one measurement gap. Bring us yours and we'll audit it, then scope the build.
Revenue-grade measurement, engineered to your stack
First-party tracking & attribution recovery
GA4 and server-side GTM, plus a cookie-independent UTM persistence layer that carries source across every page and return session — recovering the leads classic tracking dumps into "Direct," with no new tools.
Multi-touch & revenue attribution
A revised Original Source and drill-down model from first touch to closed-won, plus self-reported attribution for the dark-social demand classic models miss.
Warehouse-native BI
A governed data model in your warehouse with Looker Studio / BI dashboards — not screenshots stitched by hand.
CRM + revenue reporting
Pipeline, CAC, LTV, and payback wired to HubSpot or Salesforce — marketing reporting in the board's currency.
AI-search & GEO measurement
Track brand visibility, citations, and pipeline influence across AI Overviews, ChatGPT, Perplexity, and Gemini — powered by Slate, our AI-search measurement layer.
Customer data unification
A 360° view across touchpoints for segmentation and personalization, via a CDP layer.
Built by GTM engineers, not report-builders
Revenue-first, not report-first
We measure pipeline and payback, not vanity metrics that look good and decide nothing.
Engineered, not bolted on
Server-side tracking and a governed data model, so the numbers hold up as signal degrades.
The AI-search edge
One of the few teams that can measure demand created inside LLMs and AI Overviews.
GTM-native
We sit inside the same RevOps systems that run your pipeline, so marketing and sales data finally reconcile.
What Our Clients are Saying
"TripleDart is an amazing SEO partner. Their bespoke, data-driven SEO strategies, meticulous execution, and exceptional support have propelled us to the first page for several keywords, exceeding our highest expectations. Their work has led to remarkable growth in organic traffic and conversions. They've become an invaluable extension of our team. We've hit the bullseye with TripleDart, and we couldn't recommend their services enough."
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"I had a great experience working with TripleDart. They handled our SEO optimization and Webflow migration seamlessly, delivering high-quality results. Their expertise in marketing and content strategy development was impressive and added significant value to our efforts. Highly recommend their services!"
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"The TDD team feel like an extension of our own business, they are aligned with our goals, and I feel their success is our success. In an agency, you can't ask for much more! In our working relationship, two things stood out about TripleDart: 1. Deep commitment to understanding the product-market fit 2. Their ability to forecast spending and results effectively."
"TripleDart has been a dream partner. The team is intelligent, responsive, and delivers what they promised. I look forward to our meetings and have made huge progress in our growth marketing efforts with our partner TripleDart Digital."
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"I rate TripleDart the highest of all of these approaches. They're clearly good at the obvious and boring stuff, like maintaining the status quo of our AdWords account. But more importantly, they're also good at not sitting still, they're still experimenting, optimizing, and trying to understand our business metrics as deeply as possible. We feel like we're in safe hands. And nice guys, too!"
"Having an agency that can do SEO, paid channels, and infrastructure really well together means there are efficiencies across all of it. We show up much stronger, and having that account manager means everyone is very much aware of what everyone is doing."
Super helpful team! TripleDart helps tremendously with all aspects of our SEO enhancements from blog topics to technical recommendations to backlinking strategies (and more!). They are an amazing partner to collaborate with in an ever-evolving digital landscape.
"TripleDart transformed our sales and marketing operations! With a 30% reduction in lead response time and a 20% boost in sales productivity, our team now engages prospects faster and closes deals more efficiently. Their automation and advanced reporting helped us achieve higher conversion rates and optimize marketing spend. If you’re looking for a game-changer in lead management and sales efficiency, TripleDart is the way to go!"
"We get deep expertise across performance marketing, SEO, and CRM operations. Everything is an ecosystem, and there's a fluid connection between all these experts with senior oversight ensuring it comes together. What's different about TripleDart is they're really bringing that mix of both strategic and executional expertise."
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Questions marketing leaders ask us
Analytics measures marketing's contribution to pipeline; RevOps engineers the systems across sales, marketing, and CS. They overlap — we run both, so the data reconciles.
No. GA4 is the front end; we engineer server-side tracking, a warehouse data layer, and BI on top, all connected to your CRM.
Yes — measuring demand from ChatGPT, Perplexity, Gemini, and AI Overviews is a core part of 2026 measurement and a gap most analytics setups miss.
We implement Consent Mode v2 and server-side, first-party tracking, plus a cookie-independent UTM persistence layer that carries source across pages and return sessions — so the 40–60% of leads usually miscredited as "Direct" are recovered, while staying consent-compliant.
The one that fits your motion — multi-touch for most B2B SaaS, plus self-reported attribution to catch dark-social demand. We don't force last-click.
Scoped to the engagement. Book a measurement audit for a quote.